WIMBLEDON SERVES UP COURT TO CLUB CAPSULE COLLECTION, AS TENNIS CULTURE BOOMS BOTH ON AND OFF THE COURT

New data* released from The All England Lawn Tennis Club, home of The Championships, Wimbledon, reveals that almost half of Brits (43%) agree that tennis is growing in popularity and becoming a bigger part of our national identity. This number jumps to a whopping 70% when looking specifically at data from culture-driving gen-z and millennial audiences (25 – 34-year-olds), with fashion playing a pivotal part in this.

The ongoing popularity of the ‘tennis core’ fashion proves tennis isn’t just big on the courts, with 57% of gen-z and millennials following the trend and 64% already owning tennis-style clothing. The new research comes as The All England Club launches its 2025 Wimbledon Retail Collection, a ‘Court to Club’ capsule inspired by the event’s rich heritage.

This year’s drop is a curated blend of high-performance athleisure wear and sophisticated lifestyle pieces, designed for the modern tennis enthusiast. Consisting of 174 pieces priced from £10 to £155, it is designed to allow wearers to seamlessly transition from on-court action to post-match socialising with unparalleled style. Hero pieces from this year’s collection include the ecru cotton denim jackets, navy and green wordmark hoodies, and white and navy stripe joggers.

The collection features a newly developed script for the Wimbledon wordmark, which has been lifted from an early-twentieth century croquet box discovered within the Wimbledon Lawn Tennis Museum’s extensive archives. This beautifully flowing script, reminiscent of the club’s origins, has been carefully modernised by the design team. 

Similarly, an elevated version of the crossed rackets logo has been developed for items in the collection, inspired by the prominent use of crossed rackets in The Championships logo. Staying true to Wimbledon’s heritage, the designs thoughtfully integrate archival elements to honour the event’s rich history while embracing a more versatile and modern aesthetic. 

The 2025 collection’s colour palette strikes a harmonious balance between tradition and modernity. While the iconic Wimbledon core colours remain central, the collection introduces carefully selected highlight shades to provide a seasonal pop. This focused approach ensures that all pieces, from performance wear to casual attire, seamlessly coordinate, creating a cohesive and versatile wardrobe that reflects the timeless elegance of Wimbledon. 

Daniel Ashmore, Head of Retail and Merchandising at The All England Lawn Tennis Club commented, “This year’s collection is inspired by the entire Wimbledon experience, from the intensity of the game to the social atmosphere of the club. We’ve drawn inspiration from our archives and the evolving trends in tennis fashion, designing a collection that caters to everyone – from serious players looking for the best performance wear, to those who simply enjoy the social side of the sport, and want to look the part. All of the pieces blend performance functionality with a touch of country club elegance, perfect for both on and off the court.” 

With a range of stylish and lightweight performance wear, from polos, windbreakers and crepe jackets through to cycling shorts, skorts and leggings, the 2025 collection also reflects the fact that health and wellness remain at the top of the agenda for many, as research reveals that one in five Brits (26%) have taken up a sport or joined a sports club in the last 12 months, with those that have done so looking to keep fit (56%), improve their health (44%), and socialise (40%). 

The release of the 2025 Wimbledon Retail Collection comes just weeks ahead of The Championships, Wimbledon, which will be held from 30 June – 13 July 2025. It is available now from £10 – £155 on-site and online at https://shop.wimbledon.com/.