The ultimate automotive garden party
Forever a definitive expression of style, luxury and exclusivity, Salon Privé is delighted to mark its 20th anniversary at historic Blenheim Palace
This year marks a magnificent milestone for Salon Privé as it celebrates 20 years of automotive elegance, refinement, and world-class hospitality. Taking place from 27-31 August on the South Lawn of Blenheim Palace – a UNESCO World Heritage Site and the birthplace of Sir Winston Churchill – the event has become a hallmark of British luxury, synonymous with excellence in motoring and lifestyle.
To honour two decades of unforgettable moments, the 2025 edition sees the debut of the new Salon Privé ‘Gallery’ – a luxurious atrium bordering the beautiful lawns of Blenheim Palace. Designed with both comfort and elegance in mind, it offers a refined experience for guests, providing shelter without compromising on atmosphere. This thoughtfully crafted space enhances the experience for our most discerning visitors, blending practicality with the signature automotive garden party style that Salon Privé is renowned for.
Salon Privé’s 20th anniversary is not just a celebration of legacy, but also of evolution. Now officially a Certified B CorporationTM, the event demonstrates its commitment to using business as a force for good, setting a new standard for environmental and social accountability in the world of high-end automotive and lifestyle events.
High-octane crescendo
The week itself remains the ultimate automotive party and a celebration of motoring excellence. From the UK’s only professionally judged Concours presented by Aviva Private Clients to the glamour of Ladies’ Day by Boodles, and the high-octane crescendo of the Lockton Club Trophy on Saturday and Supercar Sunday, every day offers something rare and remarkable.
Ladies’ Day by Boodles brings a vibrant flourish of fashion and flair to the lawns of Blenheim Palace. With guests dressed in their summer finest, it’s a day to see and be seen – complete with exquisite jewellery from Boodles, flowing champagne from Pommery, and an atmosphere of effortless sophistication.
In addition, Salon Privé MotorAvia returns this year bringing an exclusive party at the intersection of private aviation and collector car culture. Guests will be invited to marvel at a collection of extraordinary aircraft and helicopters, complemented by a showcase of exceptional automobiles, savouring a gourmet dining experience featuring delicious cuisine, including Pommery champagne and London Essence cocktails.
Salon Privé remains a definitive expression of style, exclusivity and luxury. This anniversary year promises to be its most spectacular chapter yet.
Further information – salonpriveconcours.com