Nestled in the heart of London’s Mayfair, guests are invited to discover the Louis Vuitton Hotel, a townhouse dedicated to honouring 130 years of the House’s iconic Monogram, this timeless and enduring symbol of heritage, craftmanship and ongoing innovation. First created in 1896 by Georges Vuitton as tribute to his father, the Monogram has become one of the most recognisable icons until today – an emblem of savoir-faire, travel heritage, and enduring elegance that continues to transcend generations.

Through immersive rooms dedicated to the Speedy, Keepall, Noé, Alma, and Neverfull, the House’s most recognised styles, each room of the Louis Vuitton Hotel celebrates the history and heritage of the bag as an accessory as well as a cultural artifact – masterpieces of craftmanship that have accompanied generations of travellers, creatives and collectors. From the Keepall Lobby to Bar Noé, Speedy room to the Café Alma and more, every corner of the townhouse is designed to bring the Monogram and Art of Travel to life in unexpected ways.

A dedicated Care Services area further reinforces the House’s savoir-faire ethos, enabling guests to bring their beloved Louis Vuitton pieces for a restorative short stay at the Hotel to ensure their treasured icons endure for generations to come. This experience is further enhanced by exclusive personalisation services, including the hot-stamping of distinctive patches available solely at the Louis Vuitton Hotel, allowing each piece to become truly one of a kind.

A true celebration of the emblematic Monogram, the townhouse offers an immersive exploration of heritage and savoir-faire, highlighting the Monogram as a cultural icon. The Louis Vuitton Hotel opens on Friday 24th April and will remain open for two months.

Louis Vuitton Hotel

Keepall Lobby

Guests enter the Louis Vuitton Hotel through the Keepall Lobby, an expression of the Keepall style first introduced in 1930. The Keepall’s ingenious foldable design signalled a new chapter  in the Art of Travel, ensuring every adventure, from check-in to souvenir-filled return, is effortlessly elegant. Created in durable Monogram canvas with reinforced leather handles, the Keepall was designed to withstand years of adventure while retaining its innate sense of chic. Over the decades, the Keepall has continued to evolve through exceptional editions and collaborations, and it remains the purest embodiment of Louis Vuitton’s enduring ideal of the Art of Travel.

Café Alma

Climb the townhouse’s majestic staircase to embrace Parisian allure and step into the world of the Alma on the first floor’s Café Alma. lntroduced in 1992 and named after the Place de l’Alma in

Paris, the Alma became a symbol of the city’s refined modernity. Its gracefully structured silhouette and bold, architectural lines drew inspiration from the Art Deco movement, echoing the geometric precision and decorative purity that defined 1930s design. Like Paris itself, the Alma endures as a study in proportion and poise: classic yet forever current, its quiet confidence as timeless as the Monogram that adorns it.

Open Monday to Sunday, Café Alma, presents two veritable culinary experiences. Available from 11am to 3pm, Café Alma’s Signature Luncheon presents a two-course, seasonal déjeuner,

while Afternoon Tea for two is offered between 3pm and 7pm, Monday to Saturday and all day Sunday. Monogram Moments, serving champagne, coffees, teas and playful British patisseries,  allow for spontaneous visit without reservation (subject to availability).

Speedy Room

Check-in to the second floor’s Speedy Room for the complete Speedy experience, featuring a cosy, light-filled hotel room adorned with iconic Speedy bags. Designed in the early 1930s, the Speedy was conceived as an expression of modernity, reflecting the limes growing fascination with speed, movement, and the freedom of travel. Created alongside the Keepall, it shared the same spirit of innovation that defined a generation always on the move. Both classic and continually reimagined, the Speedy embodies Louis Vuitton savoir-faire – exquisitely crafted, light in hand, and forever in motion.

Speedy P9 Safe Room

Alongside the Speedy Room, guests can venture into the Speedy P9 Safe Room, drenched in metallic gold. The Speedy P9, a visionary reinterpretation of the classic Speedy by Men’s Creative Director Pharrell Williams, masterfully blends 1930s heritage with cutting-edge style. ln the Speedy P9 Safe Room, guests experience the unparalleled artistry of the Speedy P9, in which 180 meticulous steps and Louis Vuitton’s extraordinary savoir-faire elevate this icon to new heights.

Neverfull Gym

Dedicated to the classic carry-all through a playful lens, the Neverfull Gym completes the topfloor of the Hotel. lntroduced in 2007, the Neverfull quickly became an emblem of contemporary

elegance, its very name a promise of abundance, versatility, and ease. First created in Monogram canvas, the Neverfull distilled over a century of savoir-faire into a bag of extraordinary lightness and strength. Weighing just 800 grams yet capable of carrying up to 100 kilograms, it is the perfect synthesis of resilience and refinement. ln a nod to the bag’s origins, the Neverfull Gym features a whimsical, mirrored weight rack area.

Bar Noé

The lower-ground floor unearths the Bar Noé, an intimate champagne bar that pays tribute to the origins of the bag’s design. Created in 1932 at the request of a champagne producer, the Noé began as a simple yet brilliant idea: a bag to carry five bottles of bubbles – four upright and one inverted in the centre. With its supple leather construction, rounded base, and drawstring closure, the Noé transformed practicality into poetry, embodying Louis Vuitton’s gift for turning everyday

needs into timeless elegance. The distinctive bucket-shaped design, now reimagined for the modern era, continues its legacy of holding a whole world of objects, blending timeless heritage with contemporary style.

Blending Parisian elegance with contemporary London energy, Bar Noé is an intimate champagne and cocktail bar celebrating the Spirit of Travel and craftsmanship at the heart of the Louis

Vuitton Hotel. By day, guests are invited to enjoy a crisp flute of champagne. As evening falls, Bar Noé transforms into a vibrant Mayfair destination, with curated DJs Thursday, Friday, and Saturday nights.

Bookings for the Louis Vuitton Hotel, Café Alma and Bar Noé can be made via louisvuitton.com