Ladurée, the iconic French patisserie renowned for its delicate macarons, signature pastries and unmistakable Parisian elegance, today announces the opening of a new boutique at Broadgate Central, marking the latest step in the Maison’s continued expansion across London.
Located in the heart of the City in Broadgate Central – the City’s first major retail, dining and leisure destination to open in 15 years – the new boutique brings the celebrated French savoir-faire of Ladurée to one of London’s most prominent business districts. The opening forms part of the Maison’s ongoing investment in the UK market, more than two decades after its arrival in the country, further strengthening its presence across leading retail, travel and cultural destinations.
The Broadgate Central boutique has been thoughtfully designed to complement the rhythm of modern city life, offering an elegant setting for morning coffee, informal business meetings, corporate gifting and moments of indulgence throughout the day. Created with the surrounding professional community in mind, the space blends Ladurée’s timeless heritage with the convenience and flexibility sought by a new generation of professionals and city visitors.
Guests will discover a refined selection of Ladurée’s most beloved creations, from its world-renowned macarons to the exceptional Eugénie pastries, alongside viennoiseries, sweet treats and elevated confectionery. Complementing the patisserie offering is an extensive drinks menu featuring specialty coffees, curated teas, matcha, luxurious hot chocolate and a selection of signature lattes inspired by Ladurée’s celebrated pastries, each served with a delicate miniature macaron.
The interior of Ladurée Broadgate Central reflects a refined balance of Parisian elegance and contemporary design. Walls are colour-drenched in the Maison’s signature green, complemented by soft lighting and modern bronze finishes. At the heart of the boutique, an ornate glass patisserie display showcases the collection, while marble checkerboard flooring and the Maison’s signature striped seating create a welcoming atmosphere where guests can pause, relax and enjoy their purchases in store. For those on the go, the boutique also offers takeaway options, with pastries, macarons, and beverages served in the distinctive Ladurée green gingham cups and pastel green bags.
The boutique will also serve as an elevated destination for both personal and corporate gifting. Ladurée’s iconic macaron boxes and confectionery collections are complemented by an extensive selection of complimentary ribbons, offering an elegant way to mark professional milestones and celebrate special occasions. Additionally, with its close proximity to key commuting hubs, Ladurée Broadgate Central also provides a convenient destination for last-minute gifting, whatever the occasion.
Further information
www.laduree.co.uk
