Italy has long been synonymous with romance – from Verona, the legendary setting of Romeo and Juliet, to Terni, the birthplace of St Valentine himself. Yet few things capture the essence of love quite like Badiani Gelato, the iconic artisanal gelato brand born in Florence.
For nearly a century, this family-run business has been crafting gelato with passion, precision, and the finest local ingredients, ensuring every spoonful tells a story of authentic Italian craftsmanship. At the heart of Badiani is a deep belief in love – for family, for relationships, and for the craft of gelato itself. This February, Badiani invites couples to experience a taste of true Italian romance at one of its many London stores, where love and gelato are always best served together!
A Sensational Meeting
From its irresistibly smooth texture, to the cooling sensation on your tongue, gelato is a famously sensory sweet treat and an Italian staple. Badiani’s renowned gelato is crafted using quality ingredients and traditional Florentine techniques, with a wide selection of flavours to choose from. However, this Valentine’s Day, keeping it simple might be the most seductive choice. Did you know classic flavours such as chocolate and even hazelnut are known to be aphrodisiacs, with mood-boosting properties offering comfort, indulgence and pleasure – the perfect match for any romantic moment.
All Night Long
Tiramisu – which literally translates to ‘pick me up’ – is the ultimate post-dinner indulgence and energy boost following a big romantic dinner. Like many Europeans, Italians are known for dining late, so dessert with a hint of caffeine is perfectly designed to keep the evening going. Badiani’s new Tiramisu Semifreddo delivers just that: a light and creamy treat with a delicate coffee note. Made with Badiani’s Tiramisu gelato for that gentle caffeine kick that’s ideal for those lingering conversations and late-night strolls.
Sharing is Caring
The only thing that makes dessert taste even better is when it’s shared. In Italian culture, food is about togetherness – savoured slowly and enjoyed with the people you love. Research even suggests that experiencing emotions like love can enhance how we perceive flavour, making sweet treats taste even sweeter (source). Whether it’s the signature Buontalenti gelato* or a gelato croissant sandwich, try one of Badiani’s decadent desserts this Valentines Day – it will taste even better split with your date!
Take Your Time
Piano piano is a common Italian phrase meaning “slowly, slowly” – a gentle reminder to embrace life at a slower pace. This philosophy is perfectly embodied with Badiani’s Venezuelan Dark Chocolate Sorbet, a recipe that took over 13 years to perfect. This Valentine’s Day, there’s no need to be hasty – take your time, enjoy good company, and savour every moment.
Love Lasts Forever
Italy is not only one of the most romantic countries in the world, but also one with the longest life spans. Many believe this longevity comes down to La Dolce Vita – the Italian philosophy of “the good life,” centred on savouring life’s simple pleasures. Few things embody this better than Badiani’s signature flavour, Buontalenti, a tribute to the Florentine inventor of gelato, Bernardo Buontalenti. Made simply with quality milk, cream, sugar, and eggs, this much-loved classic proves that sometimes simplicity truly is best (and perhaps it’s also the secret to a long, happy, and enduring love too!). Badiani even have their own take on the philosophy with La Dolcevita – the classic Buontalenti created with Paolo Pomposi’s secret recipe chocolate and hazelnut sauce.
Whether you’re sharing a portion of Badiani’s creamy Tiramisu Semifreddo or indulging in a pot of authentic Italian gelato, this Valentine’s Day Badiani is the perfect destination for your romantic sweet treat.
To find your nearest Badiani store, visit: badiani1932.com
