This May, No.3 London Dry Gin takes the Martini to unexpected places with the No.3 Gin Afternoon-Tini Tour. This limited-time-only experience for spirits lovers brings together London’s most iconic sights, perfectly balanced Martinis and a playful take on the great British tradition of afternoon tea.
Part of No.3’s Martini Mastered campaign, the Afternoon-Tini Tour reimagines how and where a Martini can be enjoyed. Guests will begin their evening at Berry Bros. & Rudd, the historic St James’s Street home of No.3 London Dry Gin, with a Long Martini Spritz – a refreshing twist on No.3’s Perfect Martini.
From there, it’s all aboard The No.3 Martini Bus. As they take in the sights of some of London’s most famous landmarks, guests will sip their way through a curated menu of three tea-inspired Mini Martinis, each paired with meticulously matched afternoon tea spread.
Hosting the journey will be No.3 London Dry Gin’s Global Brand Ambassador, Alicia Stark, acting as Martini Conductor for the evening. Along the route, she will share the stories, rituals and nuances behind the world’s most iconic cocktail, bringing a fresh perspective to every sip.
The tour concludes at one of London’s top bars, where guests will be served a final, full-sized Martini.
No.3 Global Brand Ambassador, Alicia Stark says: “The Martini is the world’s most iconic cocktail but it’s also one of the most personal. With the Afternoon-Tini Tour, we wanted to take it out of the bar and into the city – adding excitement and theatre, showing the playfulness and versatility of this classic in an unexpected setting.”
The No.3 Gin Afternoon-Tini Tour will take place on 14th May 2026. Guests are invited to arrive at Berry Bros. & Rudd from 7.30pm for a 7.45pm departure, with the experience concluding at approximately 8.45pm at The Four Seasons where the final cocktail will be served. Guests are welcome to stay on and enjoy the evening at their leisure. Tickets are £85 pp booking via Berry Bros. & Rudd website here.
No.3 has mastered the gin. Now it’s your turn to master the martini.
No.3 London Dry Gin is available from fine wine retailers such as Berry Bros. & Rudd for £39.50 RRP (70cl, 46% ABV).
Image credit
© Liz Isles Photography
