Urban Automotive and Visionnaire present an exclusive one-off Range Rover Long Wheelbase Autobiography, created to celebrate the grand opening of Visionnaire’s new London flagship store in the heart of Knightsbridge.
Unveiled for the first time at Visionnaire London, located at 171–175 Brompton Road, the bespoke vehicle marks a unique collaboration between two brands united by a shared culture of craftsmanship, personalisation and design excellence. The project brings together Urban Automotive’s expertise in luxury automotive tailoring with Visionnaire’s distinctive vision of Italian craftsmanship and contemporary global living.
More than a meeting between automotive and design, the collaboration translates Visionnaire’s world of refined materials, sculptural forms and bespoke savoir-faire into the intimate architecture of a vehicle cabin. The result is a highly customised Range Rover that blurs the boundaries between mobility, lifestyle and the art of living.
Based on a Range Rover Long Wheelbase Autobiography, the vehicle features a fully bespoke specification both inside and out. Its exterior is defined by a custom two-tone finish, enhanced by Urban Automotive’s full carbon fibre Widetrack styling programme, including a replacement carbon fibre bonnet, carbon fibre front and rear bumpers, and dedicated Urban exterior components. The combination of bespoke paintwork and exposed carbon fibre creates a contemporary, powerful presence, while preserving the elegance and proportions of the original model.
The interior takes inspiration from Visionnaire’s Adele armchair, designed by architect and designer Marco Piva. Born from an enveloping and elegant design, Adele is defined by the encounter between a curved external shell and a generous, welcoming inner volume. Its outer surface, upholstered in embroidered leather with an allover “fan” texture and edged with a bendable aluminium profile derived from the automotive industry, becomes the creative foundation for a cabin conceived as a refined living space in motion. Inside the vehicle, cream and green Alcantara upholstery, bespoke quilting, bronze metal accents and exclusive Urban x Visionnaire branding reinterpret the armchair’s distinctive language, translating its sculptural comfort and sartorial detailing into the automotive environment.
The vehicle’s creative concept, design narrative and material palette were shaped by Aro Omar’s creative vision, an internationally acclaimed designer whose long-standing creative partnership with Visionnaire has helped shape some of the brand’s most distinctive expressions. Renowned for her ability to transcend traditional design disciplines, Omar brings a singular vision that seamlessly unites interiors, automotive craftsmanship and contemporary luxury living. Guided by a relentless pursuit of bespoke excellence, she has translated Visionnaire’s unmistakable design language into an immersive automotive experience, creating a one-of-one commission that represents the natural evolution of an enduring creative dialogue between the two brands.
For Visionnaire, the project reflects the brand’s ability to extend its design culture beyond the traditional boundaries of furniture and interiors, bringing the values of Italian craftsmanship, material research and bespoke savoir-faire into a new dimension of contemporary luxury.
“The future of luxury is no longer defined by status or excess, but by individuality, craftsmanship and the pursuit of the truly exceptional. At Urban Automotive, every commission is conceived as a deeply personal expression of its owner, combining contemporary design with uncompromising craftsmanship to create vehicles that are as distinctive as the people who commission them,” says Matthew Welch, Managing Director of Urban Automotive.
Our collaboration with Visionnaire was a natural meeting of minds, bringing together two brands that share an unwavering commitment to bespoke excellence and timeless design. This one-of-one creation is more than a vehicle; it is a celebration of artistry, innovation and personal expression, demonstrating how the worlds of automotive design and luxury interiors can converge to redefine the modern luxury experience.”
The presentation of the vehicle takes place within Visionnaire’s new London flagship store, an experiential destination developed across five levels in Knightsbridge’s design district. Conceived as more than a simple exhibition space, the new address brings together design, art, the culture of living and personal wellbeing in a fluid, immersive environment. The London flagship embodies Visionnaire’s international outlook and its commitment to shaping spaces where beauty, craftsmanship and daily rituals converge.
“This collaboration was born from a shared vision: the desire to create something unique, where craftsmanship becomes a bridge between different worlds. Translating the language of Visionnaire into an automotive environment means bringing our idea of living into motion, transforming the cabin into a bespoke space shaped by materials, details and emotion. Presenting the project in London, on the occasion of our flagship opening, makes this dialogue even more meaningful,” comments Marwan Shimy, CEO of Visionnaire MEIA & UK.
The Urban Automotive x Visionnaire Range Rover stands as a celebration of tailoring, craftsmanship and personalisation. It demonstrates how the values of contemporary luxury can move fluidly across disciplines, connecting British automotive expertise with the finest Italian craftsmanship and a global vision of lifestyle.
