Loewe, the luxury German technology brand renowned for its exceptional craftsmanship and iconic design, has launched Loewe antares, a new generation of premium Smart TV that reimagines the relationship between technology, design and personal expression.
For decades, Loewe has created televisions that are designed not simply to be watched, but to be lived with. Inspired by Loewe’s commitment to innovation in luxury AV products, antares advances this philosophy for a new era, bringing together timeless design, exceptional picture quality, intelligent technology and unprecedented flexibility in one elegantly crafted OLED television.
At its core, Loewe antares OLED TV is built around the belief that no two homes – and no two owners – are the same. From its distinctive widescreen monitor-inspired silhouette emphasising the horizontal orientation, refined materiality, flexibility and sound personalisation options, Loewe antares has been designed to adapt effortlessly to individual lifestyles and interiors.
Optional aluminium onlays, in Silver and Black colour ways, interchangeable design elements and a range of setup solutions including a spectacular floor2ceiling stand, several rotating floor stands, including some with Loewe magic.motion for motorised rotation via remote control, and different wall mount solutions allow users to create a television that feels uniquely their own.
This commitment to individuality is matched by an uncompromising focus on performance. Each OLED module is individually calibrated before leaving the Loewe factory in Kronach, ensuring exceptional colour accuracy, remarkable contrast and a viewing experience that remains faithful to the filmmaker’s intent. Combined with advanced image processing and support for leading HDR formats, Loewe antares delivers cinematic picture quality characterised by depth, realism and nuance.
The experience extends beyond the image. Antares features Loewe invisible sound technology, combining discreetly integrated speakers with impressive acoustic performance that complements its minimalist widescreen monitor design. Built around a flexible audio concept, users can choose between the integrated sound system, the optional soundbar antares with 80 watts of front firing stereo sound for greater depth and immersion, or seamless integration with external audio solutions. The intelligent sound engineering also allows for the Smart TV to operate as a centre speaker for multi-channel home cinema setups. This scalable approach allows the entertainment experience to evolve over time, adapting to different rooms, lifestyles and listening preferences.
“With antares, we are introducing the most individual Smart TV Loewe has ever created,” said Aslan Khabliev, CEO. “For decades, Loewe is synonymous with design, innovation and individuality. Loewe antares takes that philosophy further than ever before, combining exceptional picture quality, intelligent technology and unprecedented freedom of choice in one beautifully crafted product.”
Beneath its elegant exterior, Loewe antares brings together a powerful entertainment platform designed for the demands of modern viewing, also integrating all streaming platforms including Disney+, Netflix, Prime Video, Apple TV, YouTube, Spotify and more. Featuring individually calibrated 4K Ultra HD OLED technology, Loewe os9, advanced streaming capabilities and the Loewe dual channel platform, antares delivers exceptional performance across live television, on-demand content and gaming. HDMI 2.1 connectivity with support for 4K Ultra HD at up to 144Hz, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) ensures a responsive gaming experience, while integrated AI comfort features, voice control, Apple AirPlay, Matter compatibility and seamless smart home and home automation integration make everyday use intuitive and effortless.
Designed by the Loewe Design & Innovation Studio, developed by Loewe engineers and assembled and quality-tested in Kronach, Germany, Loewe antares reflects the company’s enduring commitment to craftsmanship, precision and longevity. Its modular architecture, service-friendly construction and carefully considered materials embody an approach to product design that values durability as much as innovation.
With antares, Loewe once again challenges the conventions of television design. More than an OLED display, more than a piece of technology, it is a highly personal object created to enrich the home and elevate everyday entertainment.
Key features at a glance
- 4K Ultra HD OLED modules engineered and tailored by Loewe – Made in Germany
- OLED modules individually calibrated in Kronach, Germany
- Modular design with interchangeable aluminium onlays – silver and black onlays included.
- Integrated Loewe invisible sound and optional 80 watts Loewe soundbar antares
- Loewe dual channel platform with USB recording and timeshift
- HDMI 2.1 with up to 144Hz VRR for premium gaming performance
- Loewe os9 with leading streaming services, AI comfort features and art gallery mode
- Multiple stand, wall and architectural setup solutions
- Premium remote control, app integration and home automation compatibility
Pricing and availability
Loewe antares is available now in screen sizes from 42 to 65 inches, priced from €2,500-€4,000 / £2,500 – £4,000 and offers a broad ecosystem of alu onlays in special colour variants, setup and sound solutions, allowing every customer to create an individual television and entertainment centre uniquely tailored to their home. This also includes the optional soundbar antares – delivering 80 watts of front-firing pristine stereo sound, priced at €300 / £300.
Further information
www.loewe.tv
