Time for speed

The Abingdon Co. has released a new timepiece geared towards the world of motorsports

Female racing car drivers, motorcyclists, and mechanics are the inspiration behind the super-stylish steel-cased multi-function watch. And, through its release, The Abingdon Co. hopes to bring recognition to the growing number of women in motorsports.

“This is the beginning of a new frontier for The Abingdon Co,” says CEO and founder Abingdon Mullin. “We have brought watches to women in aviation and travel, scuba diving, and the tactical industries. Our crew members are also driving fast cars, motorcycles, and participating in racing events. They have been wanting a watch like this for some time now. I’m beyond excited to be able to introduce the Jordan watch to them.”

Speed, accuracy, comfort, and travel were essential elements in designing and building the new Jordan timepiece. The sunray burst dial creates the feeling of acceleration, while the subdials are designed to resemble gauges on a dash. A tachymeter wraps around the case to measure speed based on time travelled over a fixed distance. An inner rotating bezel gives the owner a second timezone function for wherever their travels may take them, from the Daytona International Speedway to Le Mans, France.

The Jordan is powered by the ever reliable and easy to use Miyota FS20 multi-function quartz movement. Tracking time up to 60 minutes with the ability to set the second hand at any position gives complete control to the owner. With a hardened sapphire crystal that has an anti-reflective coating and stainless steel case and strap, this watch will hold up effortlessly with the abuse that life on the road or under the hood can often bring. The Jordan is meant to be worn in all environments and is built to withstand knocks, bangs, bruises, and bashes.

The Jordan will be available in British Racing Green and Boulevard Black. A 20mm softened brown leather racing-style band will come standard on the British Racing Green version. Super-Luminova coatings are applied to the hour markings and indices allowing for high visibility at night. The steel screw down case-back is etched with chequered racing flags waving the Abingdon Co. logo to the finish line.

Further information