The Yards – Covent Garden, LDN

The Yards launches innovative 12 Drops of Christmas campaign to spread festive cheer

This December, being in the right place, at the right time really could land you some luck. The Yards in Covent Garden will be rewarding visitors with exclusive prizes every day throughout the 12 Drops of Christmas, and all you have to do to win is to be there.

The campaign has been created to offer Christmas shoppers a feel-good moment, using pioneering technology to spread some festive cheer during a Christmas like no other. From Christmas parties in an exclusive members club, to on-of-a-kind art consultations with experts (and bubbly of course!), there’s something for everyone, only at The Yards.

The 12 Drops of Christmas will be the first time that a retail client has used a Landmrk-powered experience to host a multi-brand retail competition. ‘Landmrk’ will only recognise visitors to its website who are geographically located within a specific proximity of The Yards. Those who have scanned the QR codes around the site will be directed to a dynamic map showing the location of the retailers and restaurants that are taking part. These include big names, such as Hawksmoor, The Conduit, Clarendon Fine Art, Bill’s, Dishoom and more.

The Yards is the freshest cutting-edge hub for innovation in culture and retail, hosting exclusive experiences through a collaborative community of shopping and dining destinations in the heart of Covent Garden. This metropolitan hotspot offers unique fashion, beauty and lifestyle shops as well as a delicious array of restaurants like Lahpet and Temper. From dance classes at Pineapple Studios and drinks at The Conduit’s rooftop terrace to shopping at The White Company and feasting at Dishoom, The Yards has got you covered with an exciting cornucopia of activities.

Lynne Henderson, Marketing and Community Manager at The Yards, comments “This is a world first in retail and we’re so excited to have its premiere here at The Yards. Christmas is tough for so many as it is, so we’re hoping this pioneering tech can help spread some joy for both consumer and occupiers in a time where it’s especially needed right now. Everyone who visits has an equal chance to win and be involved in something that’s never been seen before in this context. All you have to do to take part is be there.”

Hotspots will appear each day at different partner retail and restaurant locations, with the offers, discounts and competitions only available to people that physically visit these locations when the competition is open. See a list of all prizes available below.

Prizes on offer

Hawksmoor – £150 voucher

Clarendon Fine Art – £500 voucher and private consultation with bubbles

The Conduit – Christmas Party for six at their new rooftop terrace

Bill’s – Three Course Meal for 4 with 2 Bottles of Prosecco

Dishoom – £70 Gift voucher for you and a friend to Dishoom or Dishoom Meal Kit for 2

London Graphic Centre – a large selection of products

Badiani – gift voucher booklet worth £55

Stanfords – signed copy of ‘Colours of London’ By Peter Ackroyd, along with coffee and cake at their Cafe

Maison Bab – Table of 4 with Champagne

Temper – Bottomless Brunch for 2

Hawksmoor – Complimentary round of drinks for tables up to 4

Clarendon Fine Art – £100 voucher

The Conduit – Tickets to a selection of talks from Industry and Political professionals

Bill’s – Free drink with a main meal purchase

London Graphic Centre – 10% off

Badiani – 10% off their ‘Cioccolata Calda’ (Italian hot chocolate) or any size gelato cup or cone

Maison Bab – 20% off food

Find out more about The Yard, The 12 Drops of Christmas here

Further information

The Yards, Covent Garden LDN | @theyardscoventgarden | @TheYardsCoventGarden | @TheYardsCG