Award-winning jewellery brand, The Rock Hound is currently showcasing its Fairtrade Gold collections in London as part of a brand new pop-up shopping experience
East London’s The Rock Hound is taking part in the inaugural Autelier event at 125 New Bond Street – a temporary luxury shopping destination that gives designer brands the opportunity to present their collections in high-profile locations.
The pop-up runs through to 31 January 2022, open 11am to 7pm every day. The Rock Hound will have a range of items on display and for sale, ranging from £450 through to £11,000, and will sit alongside circa 20 other brands.
The Rock Hound founder and designer, Susi Smither, says: “This is a great opportunity to introduce New Bond Street’s illustrious and discerning clientele to Fairtrade Gold and our responsibly sourced collections that support miners, lapidarists and charitable initiatives across the world.”
The recently refurbished 125 New Bond Street boasts an attractive double height facade set into the traditional red brickwork of a London townhouse. It has close links to a range of luxury fashion and jewellery retail businesses, as well as easy access to London’s busy West End, which is a popular Christmas destination for locals and tourists alike.
The Rock Hound will utilise its space at Autelier to showcase its core collections, including GoldRush, which features pieces decorated with hand-formed nuggets of solid Fairtrade Gold to “form a deeper understanding and connection between mine and market”. The brand will also highlight its unisex RockStars offering, similarly formed in Fairtrade Gold, and designed to mimic the form of natural crystals and Smither’s own favourite gemstone, Tourmaline.
Smither is a trained gemmologist, and is highly regarded for her gemstone-led collections and collaborations with traceable mining locations. The Rock Hound’s Molten Muzo collection, for example, combines 18k Fairtrade Gold with tumbled emeralds from Muzo Emerald Colombia. She is one of only 40 global designers to be invited to work with this prestigious emerald supplier. The Autelier pop-up will also set the stage for new pieces featuring Bahia Golden Rutilated Quartz that’s responsibly sourced from Brazil.
A shining cause
The Rock Hound is also a supporter of community projects that seek to recognise and support the work of traditional lapidarists and artisans across the world. The Turquoise Mountain collection uses native gold and spinel crystals from Mogok Valley, Myanmar, and combines the skilled craftsmanship of the Turquoise Mountain team in Yangon with The Rock Hound’s signature design aesthetic.
The Rock Hound will be available at Autelier until the end of January 2022. A percentage of the proceeds from every sale will be donated to Crystal Clear Collective (CIC) that supports artisanal small-scale miners as part of The Rock Hound’s Fair Luxury Pledge.
For further information: