Say it with a diamond

This festive season, design your very own symbol of love and commitment to see your story reflected in the brilliance of fine jewellery.

Fine jewellery can symbolise many things, but it will always hold one true purpose: the crystallisation of a moment, so that it may last forever. This festive season, what better way to celebrate your relationship than with a diamond? Discover the beauty of fine craftsmanship and give your partner a jewel you know will be cherished for years to come.

77 Diamonds is an award-winning jewellery company based in Mayfair, London. With a passion for fine jewellery design, their team is committed to providing impeccable customer care and crafting your stories into timeless reality.

Named in reference to the year 1477, when the Archduke of Austria gave his beloved the first ever diamond engagement ring, 77 Diamonds understands the importance and emotional value of such jewellery. Specialising in engagement rings, their team will take great care in producing an item that is completely unique to you.

Through a three step process, you can select a diamond online and match it to the jewellery setting of your choice. Each piece is made-to-order and personalisable on request, if you wish to add a special finish or engraving. For a stunning Valentine’s Day gift, you can also find a selection of diamond bracelets, earrings, cocktail rings and necklaces.

Outstanding bespoke service

Few items are as everlasting as diamonds, or indeed as fascinating. For centuries, they have adorned the crowns of kings and queens, and have been a source of inspiration for many. If you have an idea of the perfect jewel, you can also craft your vision into reality through 77 Diamonds’ bespoke service.

A collaborative process between designer and client, 77 Diamonds will give shape to any piece you request and will source the finest stones from across the world. Whether you are looking for a pink diamond engagement ring, emerald earrings or a sapphire pendant, 77 Diamonds will create any jewel of your choice.

“To me, jewellery is a form of wearable art, it’s an expression of one’s own creativity and unique personality,” says Anna Byers, the company’s Head of Bespoke.

Further information