Salon Privé: The Luxury British Spring Social Event

Salon Privé: The Luxury British Spring Social Event

Salon Privé London returns to the prestigious Royal Hospital Chelsea from 18th – 20th April 2024. Often called the ‘Royal Ascot for cars’, it is London’s finest and most exclusive automotive garden party – and now considered the opening event of the Season. Set within the heart of fashionable Chelsea, just a stone’s throw away from the iconic King’s Road and River Thames, we look forward to the third running of this exclusive luxury event.

Salon Privé London really is all about the finer things in life. Guests are guaranteed an unmatched unification of cars, cuisine and luxury lifestyle. Naturally, cars are at the core of Salon Privé London. Not only will the latest supercar and hypercar models be showcased in the Spring sunshine, but this automotive extravaganza will also present and parade a gathering of world-class collector cars. These are the heart of Salon Privé London and a priceless display of immaculate cars from all over the world ensures it is always memorable.

But there’s so much more to Salon Privé London. Alongside them, guests will find luxury brand boutiques, boats, bikes and helicopters, plus the finest cuisine, Pommery champagne, bespoke guest bars and sociable street food stalls. The whole event is openly displayed on the pristine lawns of Chelsea’s most renowned riverside venue. And for guests looking to elevate their experience even further, Salon Privé London provides the ultimate automotive hospitality in the exclusive Sloane VIP Pavilion.

Further headline highlights for 2024’s third edition of Salon Privé London are three special themed days focused on world-famous automotive icons. Here, guess can look forward to an unrivalled celebration of stunning cars. On Thursday, Salon Privé London is dedicated to Porsche Passion; it is the mighty McLaren on Friday, while Saturday is all about Supercar Stars. Each day promises plenty of excitement and entertainment on the lawns.

Salon Privé London opens this year with an exclusive media & VIP opening day. Event partners Porsche will host a special presentation to mark the 50th milestone anniversary of the legendary 911 Turbo. There will lots more partner brands revealing their latest cars to the press and VIPs – with some making their European and even global debuts live at the event.

Friday is Ladies’ Day, sponsored by luxury British jewellery brand Boodles. Here, visitors will be able to enjoy an undisputed day of glamour and elegance. The return of Ladies’ Day promises to be a chic occasion for the first event of the Season – an excuse to dress to the nines and take part in the Best Hat Competition. The motto is, the bolder the better, and guests be in for the chance to win dazzling Boodles jewellery, awarded for the most extravagant and head-turning headpiece of the day. Complementing this will be one of the biggest collections of McLaren supercars every witnessed in London.

The Supercar Saturday finale sees Salon Privé London partner with private members club SCC to put on a spectacular display of high-performance cars on the lawns. Saturday is all about fun for all the family, and an opportunity to see the latest supercars and hypercars up close – this is the day that car enthusiasts and petrolheads particularly love. Uncover an exciting line-up of never-before-seen cars, guests will also be able to talk to the people making the stories behind the models. High-end lifestyle lovers are not left out either, with the Luxury Shopping Village promenade presenting a specially curated selection of brands to appeal to premium tastes – there’s premium beauty, private aviation, homeware, fashion, accessories and more.

The core of the event is the Concours de Vente. Here, Salon Privé London takes the classic Concours D’Elegance – where it is strictly forbidden to enter a car that is ‘for sale’ – and turns it into a modern-day concept where guests are able to buy the exotica being showcased. A judged concours event, it has become the world’s first and only event where each car is exclusively for sale. This year, there will be a carefully-curated lawn of 75 rare and historic automobiles, being shipped from around the world to be on display at Salon Privé London.

What’s not to love? Three enchanting days to see or be seen. For any car enthusiast, car-curious or lover of luxury, it presents the opportunity to gather in a celebration of automotive history, art, culture and beauty. Guests can admire the car collector’s dream of classics alongside modern supercars, browse the finest luxury goods, and sample exquisite food and drink on offer. Framing it all are the daily parades and an awards ceremony of much-coveted prizes, including the sought-after ‘Prix d’Honneur’ for the Best of Show. Without doubt, Salon Privé London 2024 really is shaping up to be another exceptional season-opening event.

Salon Privé London very much look forward to welcoming you to the Royal Hospital Chelsea from 18-20 April

Get your tickets here – Salon Privé London