Live the Good-Good Life

Nestled to the north of Germany’s beautiful Black Forest lies the small, cosmopolitan city of Baden-Baden. The perfect place for escaping from the stresses of modern life, the city has everything you need for a relaxing, cultural break. Baden-Baden is completely unique, this is where grand, historic intrigue meets contemporary lifestyle.

Baden-Baden dates back over 2,000 years to the Romans who enjoyed the natural thermal spring water to ease their aches and pains. The city has since become an iconic centre of relaxation, developed amid the glorious surroundings of the Black Forest. Historically, Baden-Baden has always appealed to those in search of luxury – an appeal that has only grown over time. From natural, hot thermal springs and soothing spas, to top quality hotels, gourmet restaurants, tempting shops and a myriad of cultural offerings, there is never a shortage of things to see and do in Baden-Baden. Effortlessly combining centuries of history with contemporary luxury living, Baden-Baden is a perfect haven for the discerning traveller. It’s little wonder the locals describe living in the city as “the good-good life”.

Best way to start your day


The very embodiment of relaxation can be found at the city’s two thermal baths, where the healing properties of the warm, natural thermal water combine with a range of high-quality beauty treatments that luxuriate the skin. The modern Caracalla Spa exudes a gentle ambiance, whilst the historic Friedrichsbad brings traditional Roman bathing culture and Irish hot-air bathing into the modern day.


To choose your accommodation in Baden-Baden is to choose from a world-class selection of superior spa and wellness hotels. Whether you’re looking for the ultimate in five-star luxury, or romantic, quintessential charm, there is something for everyone.

Out and about


From a shoppers’ paradise, to mouth-watering cuisine and a wealth of exciting cultural events, Baden-Baden is a city that has everything. You will fall in love with the picturesque streets, which are home to exquisite boutiques selling luxury brands and locally made gifts. Gastronomy abounds in Baden-Baden, from world-renowned Michelin-starred restaurants, to charismatic local taverns. With a range of international and local cuisines available, delicious food is always just around the corner, while oenophiles can venture out to the city’s wine region.

Far from the hustle of Europe’s metropolises, Baden-Baden is a haven of tranquillity where nature takes centre stage. The city centre is a car-free zone, and everything can be reached on foot. For a breath of fresh air, visitors can stroll through the many picturesque parks and gardens, home to some of the most exotic floral varieties. The Lichtentaler Allee is a green oasis stretching more than two kilometres, where visitors can indulge fantasies of horse carriage rides straight from the pages of classic fairy tales.

Those with a passion for the arts can immerse themselves in a veritable wealth of cultural offerings. The Festival Hall Baden-Baden is Europe’s second largest opera and concert hall. Hosting international opera, ballet and concerts, the venue is known for its incredible acoustics and world-renowned roster of artists. The Museum Frieder Burda, built by famed New York architect Richard Meier, is a must-see for visitors who love art and architecture, whilst the Fabergé Museum – dedicated to the life’s work of Russian jeweller Carl Peter Fabergé – offers a completely unique experience. 

Last but not least


Arguably the city’s crowning jewel is the Casino Baden-Baden. For an evening rich in excitement and unparalleled luxury, there is no better place than Germany’s oldest casino, which was once named as the most beautiful casino in the world. Visitors can don their dresses and suits, ready for an adventure into the world of roulette, blackjack, and poker. If the casino does not entice, there is a variety of annual events in and around the city, including international horse racing, vintage car meetings, food and music festivals, concerts, opera, ballet, and much more.

Baden-Baden is a truly enchanting city, exuding class and sophistication at every turn. Yet, for every piece of modern luxury, there is an equally charming reminder of the city’s historic traditions. A must-see for every traveller, this is one destination that cannot be missed. Θ

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