Global Brand Ambassadors of Loewe 2024
Loewe has a history of collaborating with celebrities and influencers to promote their brand. The Luxury Report is taking a look at some of these famous faces that represent the brand’s values and aesthetics as well as the campaigns they have been involved in!
Below are some of the well-known brand ambassadors who represent the Loewe brand
Jamie Dornan has featured in several Loewe campaigns, including the upcoming SS24 men’s collection campaign photographed by David Sims, which launched on January 12. SS24 men’s collection introduces a playful twist on the classics, including leather jackets, bold knitwear, and glittery embellishments. He is also the face of the Lunar New Year Jade Collection.
Tang Wei has been associated with the brand since 2022 and has been featured in several campaigns such as their autumn 2022 campaign, alongside familiar faces like Sir Anthony Hopkins, Jessie Buckley and Kaia Gerber. She also made her debut as Loewe’s ambassador at its Spring/Summer 2024 women’s fashion show during Paris Fashion Week, at the end of last year.
NMIXX has been associated with the brand since 2022 and have been featured in several campaigns for the Loewe Spring/Summer 2023 precollection. This campaign showcases iconic bags, such as the Hammock Compact, Puzzle Edge, and the new mini Puffer Goya, which have all been imagined in fresh hues and new sizes. NMIXX are also the face of the Lunar New Year Jade Collection.
Taylor Russell has been associated with the brand since 2022 and has been featured in several campaigns such as opening the SS23 runway show and starring in Loewe’s SS23 precollection campaign shot by Juergen Teller. Taylor was also the face of Loewe’s Spring Summer 2023 Collection campaign, which was captured by fashion photographer David Sims.
Yang Mi was appointed as the brand ambassador in 2023 and made her debut at the Spring/Summer 2024 women’s fashion show during Paris Fashion Week. In 2023, she was also seen wearing a cabbage-shaped jade pendant in Loewe’s 2024 Lunar New Year campaign, which was launched online and in stores on 4th January.
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