Emma Watson and Benedict Cumberbatch join Prada’s Re-Nylon campaign to promote sustainable fashion and ocean preservation
The Luxury Report are taking a deeper look into Emma Watson and Benedict Cumberbatch recently being announced as the faces of Prada’s 2024 Re-Nylon campaign, which promotes a timeless collection made from regenerated nylon yarn. The campaign also promotes a project for Sea Beyond, an educational program launched in 2019 to raise awareness of ocean pollution and preservation.
The campaign features the two actors and activists photographed by Willy Vanderperre, who has also photographed for Christian Dior and Dior Homme. The Prada Re-Nylon collection “epitomizes a fundamental duality of Prada’s identity – innovation in spirit, responsibility in action,” according to a statement from the brand1. The collection will use regenerated nylon yarn, Econyl, made from recycled and purified plastics from the ocean, including fishing nets. The campaign will also use plastics from landfills and tactile fiber waste that can be recycled indefinitely without decreasing quality.
Prada’s virgin nylon production has been converted to regenerated nylon for the brand’s products, highlighting the major luxury house’s priority on sustainability. The Re-Nylon collection will feature prêt-à-porter and accessories for men and women, made entirely of recycled nylon through a depolymerization and re-polymerization process. Prada has used nylon as a signature fabric for its designs since the late ’70s. After decades of use, Prada has since shifted its spotlight to regenerated nylon in an effort to prioritize sustainability and elevate the recycled material among contemporary luxury brands.
Emma Watson and Benedict Cumberbatch’s collaboration with Prada is a perfect match. Both actors are known for their activism and commitment to sustainability. Watson is a UN Women Goodwill Ambassador and has been a vocal advocate for sustainable fashion, while Cumberbatch has been a patron of the organization Cool Earth, which works to halt rainforest destruction. The two actors’ involvement in the campaign highlights the importance of sustainability in the fashion industry and the need for more eco-friendly practices.
In conclusion, Emma Watson and Benedict Cumberbatch’s collaboration with Prada for the 2024 Re-Nylon campaign is a testament to the importance of sustainability in the fashion industry. The campaign promotes a timeless collection made from regenerated nylon yarn and highlights the need for more eco-friendly practices in the industry. The involvement of Watson and Cumberbatch in the campaign is a perfect match, given their activism and commitment to sustainability.
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