Concours on Savile Row – First Day

Thousands of people flock to the first day of Concours on Savile Row

Concours showcases tailoring and some of the most amazing cars ever built

Ian Callum with the unveiled CALLUM SKYE. (Photo Credit – Martyn Goddard).

Londoners and visitors from around the UK and the rest of the world flocked to visit the first day of Concours on Savile Row on the 22nd of May at London’s famous tailoring street.

Over 50 cars and bikes were on display, from rare classics to modern high-performance motors and fully electric vehicles.

The event was opened by Robert Rigby, Right Worshipful Lord Mayor of Westminster, who said: “It is a great honour to be here today, at my first outdoor event as Lord Mayor. Concours on Savile Row showcases both tailoring and automobiles and I would like to thank the manufactures, partners and car owners who have joined us and the tailors of Savile Row to display some of the most amazing cars ever built.”

The CALLUM SKYE, the first own brand vehicle fully developed in-house by the British design and engineering business CALLUM, was unveiled to the public for the first time at the concours, displayed outside Edward Sexton’s store.

The winner of the concours, the 1995 McLaren F1 which was chosen by Hagerty Youth Judging in partnership with Westminster City Lions. (Photo Credit – Martyn Goddard).

The pioneering, high-performance, all-wheel-drive, multi-terrain electric vehicle was announced in November 2023 to global critical acclaim. Engineered to offer an exhilarating and rewarding driving experience both on- and off-road, SKYE is crafted to ensure the utmost capability, refinement and beauty for discerning adventurers.

H. Huntsman & Sons and Hagerty Insurance presented a unique insight into a rock legend with the 1939 Lagonda LG6 Rapide, owned by Rolling Stones drummer Charlie Watts exhibited outside Huntsman and his suits on display inside the tailors.

A personal discussion about Charlie Watts took place in the Huntsman lounge. It was hosted by renowned automotive expert Simon Taylor, along with Dario Carnera, Head Cutter at Huntsman, and Paul Sexton, author of the official Charlie Watts biography.

Watts’ Lagonda had not been seen in over 40 years. This model of Lagonda was one of very few machines able to exceed 100mph prior to World War Two – which ended production of the LG6 Rapide, leaving this car one of only six ever produced.

Also, a replica of John Lennon’s Rolls-Royce-Phantom V, which was regularly seen outside Apple at 3 Savile Row in the 1960s, was hosted by Daniel Hanson. The moving work of art on display is identical to the design painted by Steve Weaver via JP Fallon, that Lennon commissioned for £290 in 1967.

Savile Row packed with visitors admiring, from bottom to top, the CALLUM SKYE, a 1963 Mercedes Benz 300 SL and Charlie Watts’ Lagonda LG6 Rapide. (Photo Credit – Martyn Goddard).

Jenny Casebourne, Head of Portfolio at The Pollen Estate, said: “The Pollen Estate is delighted that Concours on Savile Row has returned for a third year. Savile Row is London’s iconic destination renowned for tailoring, craftsmanship and style. We are excited to see the new collaborations and the synergies with the car manufacturers come to life. The event is a fantastic opportunity for visitors to go inside the tailoring houses and meet the individual tailors, as well as experience the expertise and craft behind a bespoke suit first-hand. Concours on Savile Row is a great addition to London’s events calendar and showcases the very best of British tailoring to a global audience.”

Concours on Savile Row shows the famous street at its very best, celebrating British style and craftsmanship; all thanks to the support of Westminster City Council, The Pollen Estate, and sponsors EFG Private Bank, Aranyani, Hagerty, Royal Academy of Arts, Blick Rothenberg and Magneto magazine.