As pioneers in their respective fields, premium British sportswear brand Castore and McLaren Formula 1 team hold many similarities. A shared vision for relentless innovation, perpetual forward progress, bravery and striving to push the boundaries of engineering. Both fearlessly challenge convention in the pursuit of improvement, with a laser-sharp focus on the advancement of technical capabilities to increase performance at the highest level.
This pioneering spirit sits at the heart of the strategic partnership between Castore and McLaren Racing and will form the backbone of ‘What It Takes’, the 2022 Formula 1 season-long campaign that showcases the synergies between the two brands and the mutual understanding of what it takes to keep moving forward.
Accompanied by a campaign film featuring McLaren F1 drivers Lando Norris and Daniel Ricciardo, Castore and McLaren Racing are releasing a range of replica, performance, fanwear and limited-edition wear designed and manufactured using Castore’s advanced engineering techniques and lightweight technical fabrics. Launching 4th February, the McLaren Racing x Castore replica range will be worn by Norris and Ricciardo throughout the 2022 F1 season and will be available to fans via a one-of-a-kind e-commerce platform run by Castore, which launched to market on 19th January.
Castore leaves no stone unturned in its endeavours to push the boundaries of performance – a clear parallel between the brand and the sport of F1. ‘What It Takes’ is a defining moment for Castore, as it marks its next step into the automotive world and solidifies its place as part of the future of the sport.
Tom Beahon, Co-founder, Castore said: “With an ethos of BETTER NEVER STOPS, Castore was created to push the boundaries of technical sportswear and do what it takes to push athletes and teams forward. This ambition is clearly echoed by our partner McLaren Racing. F1 is the perfect place for Castore to showcase our beliefs and we are thrilled to be taking these bold next steps in automotive alongside a brand and partner that shares our demand for excellence and unwavering commitment to innovation.”
Lindsey Eckhouse, Director of Licensing, eCommerce & esports, McLaren Racing, said: “We’re delighted to be working with Castore to launch our new fanwear and replica team kit for the 2022 F1 season. Castore have truly embraced McLaren’s appreciation of bold and brave design, creating a range that we believe our fans are going to love.
“The What It Takes campaign marks a perfect union of McLaren’s ‘Fearlessly Forward’ team ethos with Castore’s ‘Better Never Stops’, and we’re excited to move into a new era together pushing the boundaries and striving for innovation.”
Hero products in the range include the Lando Norris and Daniel Ricciardo fanwear tees, featuring the McLaren team logos and respective LN4 and DR3 tags on the reverse. Engineered with a soft cotton fabric and stylish design, these tees allow the wearer to support their favourite F1 driver wherever they go. Continuing the hero products is the McLaren fanwear hoody – also featuring the McLaren team logo and a brushed interior for warmth.
Castore also recently launched an exclusive collection with McLaren Automotive, inspired by the form, function and colours behind McLaren Automotive’s range of ground-breaking supercars.