A world of flavour

The group’s first venture outside Russia, Novikov Restaurant & Bar offers a delicious pan-Asian experience alongside contemporary Italian cuisine

Located in the heart of London’s Mayfair, Novikov Restaurant & Bar embraces two of the world’s favourite culinary styles across two distinct dining areas. First up, the sumptuous pan-Asian offering features a menu designed by Head Chef Luca Malacarne. Malacarne is known for experimenting with ingredients and methods, evident in dishes such as King Crab Leg Wasabi Gratinated.

Also on the menu is an extensive range of sushi, dim sum and barbecued and charcoaled dishes, including lemongrass duck and miso black cod.

Meanwhile, the Italian restaurant offers regional Italian fare with a contemporary twist. Created by Marco Torri, incredible fish dishes include roasted wild sea bass fillet wrapped in foil and baked, with datterino tomatoes and clams. Succulent meat dishes include wood-roasted whole kid goat, served with carasau bread and dried cherry tomatoes.

Additionally, a standalone Lounge Bar is a must-visit destination, with its extensive cocktail menu, live music and performances by some of the world’s top DJs. Set across three floors, the venue’s gorgeous interiors are the work of Geometry Design Moscow, overseen by Keir Townsend Project Managers. A real feature of the Asian restaurant is its open kitchen. Fronted by an amazing display of seafood and vegetables, it evokes the atmosphere of an Asian food market.

The Italian restaurant offers a very different ambience. Although still modern in design, it has much more of an elegant feel, complete with an imposing wood-fired oven, suede wall panelling and handmade Moroccan tiles. A state-of-the-art lighting system can change the atmosphere from sunrise to sunset, from season to season.

Both the Italian and Asian Restaurants showcase a selection of wonderful produce freshly harvested from Brent Eleigh – owner Arkady Novikov’s very own garden project in the grounds of a grade I listed country house in Suffolk. Covering two acres, this Victorian kitchen garden underwent an extensive restoration and is now supplying Novikov Restaurant & Bar with an array of vegetables, fruits and herbs.

The third and final part of the Novikov offering is its Lounge Bar, furnished with an eclectic collection of objects from around the world. Here guests will find antiques placed beside contemporary furniture, Asian accessories next to classical chandeliers and brightly coloured velvets alongside antique leather.

Novikov Restaurant & Bar is the first establishment outside Russia for the Novikov Restaurant Group. The company is headed by Arkady Novikov, the restaurant guru who has changed the face of dining in Moscow. Novikov is a founder and member of the coordinating council of the Federation of Restaurateurs and Hoteliers. He is a winner of the Hospitality National Award and was also named GQ’s Restaurateur of the Year.

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