Ras Al Khaimah’s Tourism Growth: The UAE Destination That Welcomed Over 1 Million Visitors In 2024
Why the world is turning its attention to the UAE’s most exciting and underrated emirate.
Move over, Dubai – the spotlight is shifting! In 2024, Ras Al Khaimah (RAK) experienced an unprecedented tourism surge, firmly placing it on the global travel map. Once considered the UAE’s hidden gem, Ras Al Khaimah celebrated a record-breaking tourism year in 2024 as it welcomed 1.28 million visitors. And it’s not stopping there – the emirate is ambitiously aiming for 3.5 million visitors by 2030. So, what exactly is drawing travellers to this UAE holiday destination?
RAK tourism on the rise
With its record-breaking year, Ras Al Khaimah is no longer flying under the radar. Their unprecedented tourism growth in 2024 marked a 12% rise in tourism revenue, which aligns with their ambitious 2030 goal of 3.5 million visitors. This boom is supported by impressive tourism developments, upscale hotel launches, and multi-billion-dollar investments in hospitality. The Middle Eastern destination added two new luxury properties in 2024, Sofitel Al Hamra Beach Resort and Anantara Mina Al Arab Resort, to add to their world-class hospitality portfolio. With Wynn Resorts’ Al Marjan Island also set to open in 2027, it’s a significant move that will help the destination meet its 2030 target.
With an impressive year in 2024, the CEO of Ras Al Khaimah’s Tourism Development Authority (RAKTDA), Raki Phillips, is optimistic for 2025. Speaking with The Luxury Editor, Phillips said: “2024 was a milestone year for Ras Al Khaimah, showcasing our commitment to sustainability, enhanced connectivity, and diverse experiences tailored to every traveller. Looking ahead, our vision extends beyond attracting more visitors; we aim to position Ras Al Khaimah as a destination of the future. With significant investments, world-class events, and groundbreaking developments on the horizon, 2025 is set to be another remarkable year.”
Why tourists are flocking to Ras Al Khaimah in 2025
It’s a destination full of luxurious experiences
For those craving a touch of indulgence, Ras Al Khaimah delivers with a mix of high-end shopping, serene spas, and elegant experiences. Its shopping malls are perfect for discovering global brands and boutique finds. But don’t miss local shops selling authentic Emirati jewellery. Shoppers can browse everything from designer labels to traditional Emirati treasures. There’s Al Naeem Mall, a four-story retail hub, and Manar Mall, which sits along a stunning waterfront promenade with over 120 stores. When it’s time to unwind, the emirate’s top spas excel. The Jouri Rose Spa at DoubleTree by Hilton pampers guests with hot stone massages and body wraps, and the Waldorf Astoria Spa offers a private suite experience ideal for solo travellers or couples seeking total relaxation.
It’s a great location for thrill-seekers & nature lovers
Ras Al Khaimah has successfully positioned itself as the adventure capital of the UAE, and for good reason. It’s home to adventure sports, hot air balloon flights, and the world’s longest zipline at Jebel Jais, where adrenaline junkies can soar over rugged mountain landscapes. For those who prefer being closer to the ground, the Jais Sledder mountain coaster is another fast transport method to experience the Hajar mountain range. There are also plenty of things to do in Ras Al Khaimah that don’t involve heart-pounding thrills. The area also offers serene hiking trails, viewing decks, and cool mountain air. Visitors can also enjoy horseback and camel riding across the dunes at Al Wadi Equestrian Adventure Centre. For nature lovers, the UAE destination offers more than dramatic mountains and golden dunes. A standout experience is with EcoBlue Tours, which blends sustainable tourism with unforgettable adventures on the water. Operating year-round, EcoBlue offers fishing boat and yacht charters that cater to everyone from thrill-seeking anglers to families and couples looking to unwind. You can reel in a trophy catch on a deep-sea fishing trip, or opt for a peaceful sunset cruise, spotting dolphins and turtles as the crew prepares a sizzling onboard BBQ.
It’s rich with historical heritage
One of the many reasons why Ras Al Khaimah makes a great holiday destination is its fascinating history. For travellers interested in learning about the past, the UAE location is one to add to your bucket list. One of the best things to do in Ras Al Khaimah for history lovers is exploring historical sites dating back thousands of years, such as the hilltop fortress Dhayah Fort. The fort dates back to the Late Bronze Age (1600 – 1300 BC) and is the only hill fort left in the UAE. Visitors can also pay a visit to Al Jazeera Al Hamra, the only remaining historical pearling village in the entire Gulf region. There’s also the National Museum of Ras Al Khaimah, containing discoveries from the earliest settlers to the late Islamic period. Displays show the traditional emirate life of fishing and farming, pearl diving, and ancient architecture.
Why visit Ras Al Khaimah now?
The future looks brighter than ever for Ras Al Khaimah. With their focus on elevated visitor experiences, the Emirate is on the rise right now and has become a top location for luxury resorts, conferences and exhibitions. With year-round sunshine, a thrilling mix of luxury and adventure, and record-breaking momentum, Ras Al Khaimah is no longer a hidden gem, it’s one of the UAE’s most exciting travel destinations to visit in 2025.