Experience The Martini Boutique by No.3 Gin

Join a week-long celebration of the iconic serve by the multi-award-winning spirit – from bespoke ‘Martini fittings’ to world-class bar takeovers

This June, No.3 London Dry Gin, the multi-award-winning spirit renowned for its crisp juniper, bright citrus and subtle spice, invites you to discover the Martini as it was meant to be: personal and perfectly served.

Celebrating Martini Month – running from 16th – 21st June and centred around World Martini Day on Saturday 21st June – No.3 London Dry Gin will open the doors to the The Martini Boutique, by No.3 Gin, an immersive space dedicated to the ritual, refinement and rediscovery of the classic dry Martini. 

Taking place at Electric Space London, 11 Rathbone Place, W1T 1HR, London, the  The Martini Boutique, by No.3 Gin will host two experiences:

The No.3 London Dry Gin Martini Fitting Experience

Inspired by the tailors surrounding No.3 London Dry Gin’s home on St James’s Street, this immersive experience reimagines the bespoke fitting – not for suits, but for Martinis. Guided by expert hosts, each guest will explore the key decisions behind every great Martini: the dilution, the method, the ratio, the garnish. Each session ends with a made-to-measure serve crafted precisely to your taste. Daily sessions, each lasting 90 minutes, take place at 12pm, 2pm and 4pm from 17th – 21st June Tickets: £25pp. To book, please visit Eventbrite. 

The No.3 London Dry Gin Martini Bar

Open from 16th – 21st June the bar will offer a rotating menu of Martini styles – from timeless classics to playful, progressive serves – poured with precision by some of the world’s finest bartenders, including Alessandro Palazzi from Duke’s on Monday 16th, with UK Top 50 Bars BLINKER on Tuesday the 17th, Lab 22 on Wednesday the 17th and Scarfes Bar, The Rosewood Hotel on closing night Saturday the 21st. Expect full-sized serves, tasting flights and the chance to experience the Martini in all its forms. 

Each evening, the bar will be handed over to a new talent for a guest bartender takeover, bringing fresh perspectives and Martinis from around the UK. The No.3 Gin Martini Bar will be open from 12pm to 10:30pm Monday – Saturday.

Alicia Stark, the No.3 London Dry Gin Global Brand Ambassador from Berry Brothers says: “No.3 London Dry Gin’s beautifully balanced flavour profile makes it the perfect foundation for every Martini – the epitome of timeless sophistication in the world of cocktails. Martini Month is about unlocking that experience – helping people find the confidence to enjoy theirs, their way. Just like tailoring, the difference is in the details – and every detail matters.”

The Martini is an elegant icon that’s often misunderstood. No.3 London Dry Gin’s Martini Month will unlock the possibilities of this timeless cocktail, encouraging drinkers to explore it with curiosity and confidence. Whether you prefer yours bone dry, delicately dirty or with a playful twist, one thing’s certain: no two Martinis should ever be the same.

No.3 has mastered the gin. Now it’s time to master your Martini.

No.3 London Dry Gin is available from fine wine retailers such as Berry Bros. & Rudd for £39.50 RRP (70cl, 46% ABV).

Further information – No.3 London Dry Gin