Bushmills Irish Whiskey creates the world’s first ‘Whiskey Wind Down’ to help people unwind at the end of a busy day
With more people than ever looking for ways to unwind, and in the spirit of mindful and considered drinking, Bushmills Irish Whiskey has created the world’s first ‘Whiskey Wind Down’ audio track. Narrated by multi-award winning Northern Irish actor Colin Morgan – star of Belfast and BBC’s Merlin, it has been created to mark the launch of the fifth series of the Bushmills’ Causeway Collection; their annual selection of rare, exclusive and elusive Irish single malt whiskeys.
The audio track has been designed by audio experts, in collaboration with Bushmills Master Blender Alex Thomas, and recorded at the Bushmills distillery, the world’s oldest licenced whiskey distillery, dating back to 1608.
Inspired by Northern Ireland’s rugged coastline the recording fuses the sounds of the dramatic landscape of The Giants Causeway with those of the ancient distillery itself. It encourages whiskey lovers to truly savour and connect with Bushmills’ sublime Causeway Collection single malts.
Colin Morgan’s dulcet tones accompany the listener on a wonderful immersive experience spanning a full twelve minutes – considered by Bushmills experts to be the precise and ideal length of time to savour the complexity of their rare single malts – as listeners are ‘whiskeyed’ back in time to when whiskey first began.
Bushmills Master Blender Alex Thomas said:
“We believe our rare single malts should be savoured slowly. The ‘Whiskey Wind Down’ encourages slow drinking and takes the whiskey lover on a journey to fully appreciate the range and depth of flavours in the glass in hand. This innovative track provides an immersive experience as one is transported to our distillery and its wonderful surrounds on Ireland’s North Antrim Coast. It aims to connect single malt whiskey lovers more deeply with our liquid, creating a memorable experience and offering an exceptional finish to the day”.
The Causeway Collection is Bushmills’ elusive and exclusive collection of limited-edition, extremely rare cask-finished Irish single malts from the world’s oldest licensed whiskey distillery. Counted among Bushmills “greatest treasures”, the expressions in The Causeway Collection are forged in countless minute but meaningful layers, with the whiskeys allowed to rest in their special casks for an unprecedented length of time, creating unique waves of flavour every bit as dramatic as the County Antrim coastline.
The 2024 Causeway Collection features six limited edition, cask-finished whiskeys, each released in one of six global markets as Bushmills continue to drive innovation and push boundaries in their relentless pursuit of perfection.
All of these exceptional, non-chill-filtered whiskeys have been matured in Oloroso sherry butts and bourbon barrels before undergoing unprecedented finishing in various casks among which Mizunara, Barolo and Madeira feature this year.
The track can be accessed at https://thecausewaycollection.com/
Further information – https://www.bushmills.eu/